Cultural Heritage and Tourism

Our Cui Prodest Cultural Heritage and Tourism team has demonstrated expertise in preservation of the identity of communities and belonging, developed educational tools to provide insights into history, values, and beliefs.  We have conducted feasibility studies to understand how cultural heritage can bring economic benefits by contributing to tourism and local economies.  We know how important cultural diversity helps to maintain a rich range of culture and traditions. UNESCO defines world heritage as “the designation for places on Earth that are of outstanding universal value,” and defines culture as a set of distinctive spiritual, material, intellectual, and emotional features of a society or a social group. These features can be expressed as art, literature, lifestyles, ways of living together, traditions and beliefs. Cui Prodest strengthens accountability and improves government performance by providing technical advice, strategic guidance, and support to public institutions, the private sector, and civil society as active partners. We empower local partners to help build their skills, systems and institutions that are representative, accountable and resilient. Our approach to governance of cultural heritage involves the active participation of local organizations and private sector partners early in the design process.  We know first-hand the importance of integrating local voices and drawing upon their strong implementation capacities.

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SERVICES

Conduct Performance Evaluations of Cultural Heritage and Tourism project: interpreting and assessing findings to generate recommendations that highlight the benefits of preserving tangible and intangible assets like traditions and values. 

Provide strategic advice to local and national governments and key stakeholders on high-impact communications, positioning clients to use results and knowledge with relevant audiences, develop strategic digital external advocacy and campaign initiatives, and engage external stakeholders and partners to bolster the overall quality of digital heritage and tourism investments. 
 

Combat Cultural Amnesia: guiding communities in reversing the loss of collective memories through facilitated focus group discussions, outreach activities with youth and indigenous populations, and providing skills development and economic support to produce local products, foods, and art.

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Research and draft Feasibility Studies with financial cost benefit analysis to determine whether a proposed tourism investment is likely to yield positive net financial benefits, and how economic stakeholders such as residents, landowners, business owners and employees will benefit. Estimated impact of tourists in local economy and sustainability.

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ACTIVITIES​

Performance Evaluations of USAID programs in 9 countries that included the tourism, cultural heritage, food, wine and folk art.

Contributed to research for USAID's Tourism Pre-Feasibility Study in Egypt for proposed cultural tourism in Islamic Cairo, encompassing three historical sites.

Cui Prodest was engaged as the Cultural Heritage and Tourism Advisor to the City of Mostar, Bosnia Herzegovina in support of the construction of the 16th century historic bridge and revitalization of the region through cultural heritage tourism. Under this World Bank contract, Cui Prodest supported policy and planning, collaboration with array of international and local partners, strategic communications, training and capacity building of staff, creative content and logistics for museum displays, engaging with film crews and journalists, preparing clients for press conferences, and marketing and promotion.

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